The Youth Empowerment Center hosted a discussion session titled "Marketing and Media: The Foundation of Small Business Success," presented by Mr. Abdullah Al-Arasi, with the participation of entrepreneurs and small business owners.

The session highlighted the critical role of marketing and media in business success, offering practical insights into building a strong brand identity, understanding target audiences, and leveraging digital content and platforms to strengthen market presence and drive business growth.

It also provided an interactive space for participants to exchange ideas and experiences, helping them further develop their businesses and enhance their competitiveness.

This activity is implemented through the Youth Empowerment Center, managed by Medalah Foundation, in partnership with Oxfam in Yemen, and supported by the European Union in Yemen.