Aden, Yemen - February 7, 2024: Umbrella Foundation, in partnership with Brand for Training and Consultancy, organized a workshop on branding at SANDBOX Business Incubator with the participation of a group of companies and entrepreneurs in Aden.

The workshop was presented by:

• Mr. Nasser Akary, a branding expert.
• Mr. Ali Al-Adani, a marketing expert.

The workshop discussed the importance of effective branding for success in the business world, and covered the following topics:

• The concept of branding and its importance.
• Steps to building a strong brand.
• Branding management strategies.
• Best practices in branding management.
• Tools for measuring the effectiveness of branding management.

The workshop was met with great interaction from the attendees, who expressed their gratitude and appreciation for the valuable information provided by the speakers.

This workshop aims to raise awareness among companies and entrepreneurs about the importance of branding and its role in achieving sustainable success.