Aden, Yemen - February 5, 2024: Medalah Foundation, in partnership with SANDBOX Business Incubator, organized a special discussion session on the marketing challenges facing entrepreneurs and owners of small and medium-sized enterprises (SMEs) in Aden.

The session was led by Mr. Sami Al-Banna, a business development and marketing expert, and was attended by a group of entrepreneurs and business owners.

The four-hour session discussed various marketing concepts from the perspective of the local market and the unique business environment in Aden.

The dialogue between the attendees and Mr. Al-Banna covered a range of topics, including:

• The marketing challenges facing entrepreneurs in Aden, such as:
  • Limited financial resources.
  • Difficulty reaching customers.
  • Fierce competition.
  • Lack of awareness of the importance of marketing.
• Creative solutions to overcome these challenges, such as:
  • Utilizing digital marketing channels.
  • Building strong customer relationships.
  • Focusing on providing high-quality products and services.
  • Participating in local events and activities.

Participants in the session praised the valuable information provided by Mr. Al-Banna and expressed their gratitude to medalah Foundation for organizing this beneficial event.

This session comes as a continuation of the workshop presented by Mr. Al-Banna last week on marketing for small businesses, which aims to support entrepreneurs in Aden and provide them with the skills and knowledge necessary to succeed in their projects.