Aden, Yemen:

The " Medalah Communities" project organized an interactive session entitled "Fundamentals of E-commerce Marketing for Online Stores" for the e-commerce community in Yemen, as part of the project's efforts to support entrepreneurs in various fields. The session was presented by Ms. Israa Al-Saqaf, an expert in the field of e-commerce marketing, who discussed the importance of e-commerce marketing for online stores, the basics of dealing with customers and consumers, and the most important tools and concepts used in this field.

Importance of the session:

The session aimed to:

• Raise awareness among e-commerce store owners about the importance of e-commerce marketing: Ms. Al-Saqaf explained how e-commerce marketing can help e-commerce store owners reach a wider audience, increase their sales, and improve their brand image.
• Educate e-commerce store owners on the basics of dealing with customers and consumers: Ms. Al-Saqaf provided valuable tips on how to communicate effectively with customers and build strong relationships with them, and how to deal with complaints and negative feedback.
• Introduce e-commerce store owners to the most important tools and concepts used in e-commerce marketing: This included explaining how to use social media platforms, Google Ads, email, and other tools to enhance the online presence of e-commerce stores.

Active participation:

The session witnessed active participation from e-commerce store owners, who asked many questions about various e-commerce marketing related topics. Ms. Al-Saqaf answered all questions clearly and accurately, which impressed the attendees.

Supporting entrepreneurs:

This session comes as part of the "Medalah  Communities" project's efforts to support entrepreneurs in the field of e-commerce in Yemen and enhance their e-commerce marketing skills. The project seeks to contribute to the growth and development of the e-commerce sector in Yemen by providing training programs, awareness workshops, and networking opportunities for entrepreneurs.