SANDBOX Business Incubator organized an intensive four-day workshop on marketing fundamentals, targeting 54 entrepreneurs participating in the incubator's Cohort 3&4 program.

Content:

Trainer Waleed Al Hamri delivered a comprehensive and practical explanation of essential marketing concepts, including:

• Concept: A thorough explanation of the marketing concept, its importance, and its role in the success of startups.
• Marketing Mix: The marketing mix and its four elements (product, price, place, and promotion) were defined,along with how to use it to develop effective marketing strategies.
• Branding: The importance of building a strong brand for startups and how to develop a distinctive visual identity were emphasized.
• Customers: Understanding customer needs and behavior and identifying target customer segments were explained.
• Tools and Strategies: A range of marketing tools and strategies that startups can use to promote their products and services were presented.

Objective:

This workshop aims to empower entrepreneurs to develop effective marketing plans tailored to their startups, introduce them to best practices in marketing, and assist them in starting successful marketing across various channels.

Project Diversity:

The projects in which the entrepreneurs participated were highly diverse, encompassing various sectors such as:

• Services
• Productivity
• Entertainment
• Education
• Agriculture
• And others

Post-Workshop Steps:

Entrepreneurs are currently working on selecting visual identities for their startups and initiating marketing plans across various channels, utilizing the knowledge and skills they gained during the workshop.

SANDBOX Incubator:

SANDBOX Business Incubator is committed to providing the necessary support to entrepreneurs in Yemen through its diverse programs and services, including workshops, training, consulting, networking opportunities, and connections with investors. The incubator strives to empower entrepreneurs to transform their ideas into successful businesses that contribute to the growth of the national economy.

Partners:

SANDBOX Business Incubator implemented this program in partnership with the French organization Super Novae and Medallah Foundation, and with funding from the French Ministry of Europe and Foreign Affairs.