SANDBOX Business Incubator organized a two-day hands-on and practical workshop targeting 54 entrepreneurs participating in the incubator's program. The workshop focused on launching social media channels and pages, creating engaging content, utilizing various types of marketing messages and paid advertising, and effectively targeting the audience.

Content:

Trainer Ahmed Muthana provided a comprehensive and practical explanation of essential digital marketing concepts,including:

• Establishing Social Media Channels: Selecting appropriate platforms for the target audience, creating professional accounts, and optimizing business pages were thoroughly explained.

• Content Creation: The importance of engaging and informative content in attracting and interacting with the audience was emphasized. Tools and methods for creating diverse content, including text, images, and videos, were presented.

• Marketing Messages: Different types of marketing messages, such as emails, SMS, and advertisements, and how to use them effectively to promote products and services were explained.

• Paid Advertising: Utilizing social media platform ads effectively to reach a wider audience and achieve marketing goals was thoroughly discussed.

• Targeting: The significance of targeting the right audience using social media platforms' targeting tools was highlighted.

Objective:

This workshop aims to empower entrepreneurs to launch professional social media channels and pages, create content that attracts the audience, and effectively utilize digital marketing tools to promote their businesses and increase sales.

Sharing Entrepreneurs' Content:

We are excited to share with you the content, products, and ideas of SANDBOX Incubator entrepreneurs on social media in the coming days.

SANDBOX Incubator:

SANDBOX Business Incubator is committed to providing the necessary support to entrepreneurs in Yemen through its diverse programs and services, including workshops, training, consulting, networking opportunities, and connections with investors. The incubator strives to empower entrepreneurs to transform their ideas into successful businesses that contribute to the growth of the national economy.

Partners:

SANDBOX Business Incubator implemented this program in partnership with the French organization Super Novae and Medallah Foundation, and with funding from the French Ministry of Europe and Foreign Affairs.