SANDBOX Business Incubator organized an intensive workshop on "Idea Generation and Validation" for 54 entrepreneurs from Cohorts 3 & 4 within the "B bedaih  2" project. The workshop, led by marketing expert Mr. Waleed Alhamri, aimed to help entrepreneurs turn their ideas into successful business projects.

Practical Tools and Steps

During the two-day workshop for each group, Mr. Alhamri presented theoretical and practical concepts on innovation tools, stages, and steps for generating, selecting, and validating ideas in the market. This included:

• Brainstorming techniques: To develop creativity and generate as many ideas as possible.
• SWOT analysis: To evaluate the strengths, weaknesses, opportunities, and threats of each idea.
• Market testing: To determine customer demand for the product or service.
• Business model: To build a clear and viable business model.

Importance of Idea Validation

Mr. Alhamri emphasized the importance of validating ideas before starting implementation to avoid risks and ensure the feasibility of the project.

Active Participation and Positive Interaction

The workshop witnessed active participation and positive interaction from the entrepreneurs, who expressed their great benefit from the information and skills provided by Mr. Alhamri.

SANDBOX Business Incubator: Supporting Entrepreneurs

SANDBOX Business Incubator is the result of a strong partnership between the French organization "Super Novae" and the  organization "Medalah", with generous support from the French Ministry of Europe and Foreign Affairs."SANDBOX" aims to provide support and assistance to entrepreneurs by offering distinguished training programs and consulting services, to help them transform their ideas into successful business projects.