SANDBOX Business Incubator organized a distinguished workshop on "Marketing for SMEs" with the participation of more than 80 attendees from business owners, entrepreneurs, consultants, and marketing enthusiasts.

Distinguished Expertise Serving Startups

The workshop was led by Mr. Sami Al-Banna, a business development consultant and marketing expert. He presented a number of important topics, including:

• The Concept of Marketing: Mr. Al-Banna explained the concept of marketing and its importance for SMEs, and how to use it to achieve growth and success.
• The Marketing Mix and Its Impact (5Ps): Mr. Al-Banna discussed the elements of the marketing mix (product,price, distribution, and promotion) and explained the impact of their effective application on the performance of SMEs.
• Characteristics and Advantages in Startups: Mr. Al-Banna focused on the importance of identifying the unique characteristics and advantages of startups and how to use them to differentiate them from competitors.
• Achieving Customer Satisfaction: A Primary Goal for Startups: Mr. Al-Banna emphasized the importance of focusing on achieving customer satisfaction as a primary goal for startups, and explained the various strategies and methods to achieve this.

The workshop included an open discussion between Mr. Al-Banna and the participants, where many questions and inquiries were raised about various aspects of marketing for SMEs.

The participants expressed their thanks and appreciation to SANDBOX Business Incubator for organizing this valuable workshop, which provided them with a unique opportunity to develop their skills and knowledge in the field of marketing